Product code: FMAFE94
Format: URL
Length: 1:01:38 minutes
Date of Original Broadcast: September 11, 2024
Most small- to mid-sized fabricators don’t have huge staffs or unlimited budgets for marketing. Fabricators need flexible and effective marketing strategies to engage customers and increase awareness of their services. Digital marketing is a popular choice for many shops due to accessibility and affordability. However, knowing where to start and how to best use limited resources can still be a challenge.
Hear directly from marketing experts Sonja Bellem, Bennington Brookstone; Michael Zakrzewski, Bennington Brookstone; and Dave Morris Walsh/Wexford on how to best incorporate a digital marketing strategy for your fabrication shop. You’ll gain valuable insight into how digital marketing works (algorithms and SEO), how to best coordinate the various marketing channels for optimum results, optimize your website for maximum search exposure, and how to utilize content to bring traffic to your website. In this 90-minute webinar, you’ll ask the experts all your digital marketing questions.