Digital technologies are changing the world and dramatically improving the way that organizations operate. Today’s steel and metals manufacturers face a huge opportunity to transform their operational model by implementing digital technologies but compared to other industries like consumer retail and media, digitization in the metals industries is still lagging. John Armstrong, Reibus, relays how an entrepreneur is helping companies make the shift to digital transactions thereby enabling them to improve operational efficiency, customer service, inventory levels, and profit margin. This session was recorded on March 2 as part of FMA Annual Meeting 2022. Recording length is 37:28 mins.